Being your authentic self – what does that even mean?
You have many different sides to your personality – multi faceted like a diamond. Who you are with your friends on a night out is a different person to who you are at a family dinner, it’s still the authentic you, just a slightly different version.
When we are trying to attract our ideal clients we need to understand who they are and the version of you they will relate to. If you’re offering a high end experience you will want to dress appropriately and act appropriately. If you swear like a trooper you probably won’t attract anyone that’s offended by your language. You need to ask yourself do I want to attract or repel these types of people.
Is it important that you show your audience that you are a religious person, a family person or that you get to travel to lots of exotic locations? What will YOUR ideal clients resonate with?
Be yourself – just the shiny, successful version of you. If you constantly complain on social media that life is hard and business is hard, customers will keep their distance not wanting to take on your issues. Instead if you share how you were vulnerable but you stayed positive and overcame your problem, or perhaps you are still working through it – your audience will be attracted to your positivity because they feel like they know you, they like you and they can trust you.
You need to own your story – don’t hide behind it. Do you have a tragic circumstance, a recurring theme or an A-ha moment that was pivotal in you becoming the person you are today. It is a part of your journey. Share your story and watch your ideal client empathise with you and be attracted to what you have to offer.
You don’t need to pretend to be someone you’re not when you show up as an entrepreneur. Although you may need to project your mindset into the super successful person you see yourself becoming – not for your audiences sake but for your own!
If you want to find out more about becoming your authentic personal brand and attracting your ideal clients then join me in this upcoming webinar
Are you a struggling creative?
Do you create beautiful work but struggle with the business aspects of running your business? I used to be that person too. The truth is to be successful as a creative you need to be just as good if not better at the business side of your creative gig. You need to be able to sell your work by working on people’s psychology, you need to be a marketing guru and you need to know your numbers so you can actually pay yourself and not just be a struggling artist for the rest of your life!
Here are my top tips for creating a successful creative biz!
Know your numbers! At the end of the day if you want to make a full time career from your creative skills, you need to know your margins and how much you want to earn for the year. To work this out you need to work backwards. How much does your business cost you to run each year including all of your marketing to get your clients for the year. Work out how much you want to take home. Divide this by how many clients you want to work with (make sure it’s reasonable so you don’t burn out!) Add in your holiday time. Now this can all be a bit daunting once you add it all up you’ll be surprised to see how much you’re actually paying yourself an hour. Do yourself a favour and charge accordingly. If you’re still building your portfolio make sure you have a plan moving forward so you’re not shooting yourself in the foot! Develop your skills then raise your prices every 6 months to a year until you’re where you want to be.
Create a tribe of raving fans! Your tribe will probably start off as friends and family as you practice your skills, but as you build your portfolio you’ll have more clients and friends in the industry referring you. Make sure you nurture these relationships. These are your free leads and where you’re best clients will come from.
Become the public face of your business. As creatives we tend to hide behind our work. Your work can be amazing but if people don’t know who you are no-one will hire you. Get out there and network. Collaborate with other businesses. Build those relationships in person and create another referral stream. Remember people buy from people they know, like and trust.
Map out your client workflow. You need to have a clear process of how you will work with each client so you can be working on multiple jobs and know exactly where you’re up to with each client. When you’re first getting started I suggest you have a spreadsheet that tells you where you are up to with each client and put important dates like deadlines into your calendar. You can use google sheets online which will give you access no matter where you and as you grow you can give access to others if you want to start outsourcing some of these tasks to a VA, assistant or producer. Once you get established get yourself a CRM (customer relationship manager). This is an invaluable way to automate emails, invoices, contracts and workflow stages and will ensure you can stay in touch with your clients no matter where you are. I use studio ninja – studioninja.co
(Use this promo code: LE100976Y and get $5 off your monthly subscription!)
The secret to building your business is in automation!
Outsource. As you start to grow you will run out of hours in the day to do it all yourself. Outsource the things you hate or are the most time consuming, like your accounting, admin and editing work. The sooner you can outsource, the faster your business will grow so you can focus on the important aspects of growing your business!
Commit yourself to learning. As a small business owner we are always learning and in today’s fast paced environment things are always changing. We have to be flexible and change with the times if we don’t want to get left behind (think Kodak and Dick Smith!) Make time in your schedule to listen or watch learning tools in your industry or about business in general. If you can afford it invest in a mentor. Having a mentor is an invaluable tool as they can give you expert advice and become your accountability partner ensuring you are growing your business. It’s great to get an outsiders viewpoint sometimes.
If you follow these 6 steps it will ensure your business is set up to grow without you burning out and loosing the passion for doing what you love!