Help! I’m not moving!

A sea of swimmers on floatation devices. No room to move

Do you feel like you’re doing all of the things everyone tells you you should be doing but you’re not getting anywhere? Maybe you feel like a cat running up a slide when trying to achieve our goals?

Chances are you’re writing blogs, posting in Facebook groups, maybe even doing Facebook lives, and hopefully, you’re also building an email list. But sometimes it can feel like you’re putting in all of this effort with little to no rewards.

I know how you feel. I’ve been there, and you know what I realised. It takes time.

Particularly when you’re first starting out you have to build your audience. You’re starting from scratch and that means you’re starting with no knowledge of what you should be doing and no audience to sell to.

“Enjoy the Journey!”

You’re probably absorbing everything you can about business, marketing, content creation, social media, building websites, networking and trying to do all the things.

Building a business is like a marathon, not a sprint. 

There is no such thing as an ‘overnight success story’.

Everyone that has ever become successful in their field had put lots of hard work, determination, blood, sweat and tears into getting to where they are. Then they get there and make it look easy. They’ve probably even made a tonne of mistakes along the way, some that they even regret. 

Think about it this way. How long does it take to get a degree? How many years of study before you can say you’re qualified?

When I finished uni I was one of those blindsided students that thought that piece of paper was going to give me all the opportunities, and then I realised I hadn’t even started.

I came out with an Arts degree and got High Distinctions in Art History and Pop Culture – none of which has helped me to build a successful business! 

Everything I’ve learnt about marketing, business, finance, sales, customer service and everything else that goes into running a business I learnt on the ground – just like you. 

There were some things like posting consistently on social media that I went into kicking and screaming because who’s got the time!?

But I made the time and stuck with it with regular, consistent action and you know what? Eventually, that snowball started to pick up more snow. It started to roll a little faster. I started getting a lot more enquiries and referrals and getting more and more paying clients.

Lady holding a snowball in front of her face.

If you create a solid foundation with an organic strategy of consistent action you will start to see results. This will eventually lead to being able to pay to have either someone do it for you or a paid ad strategy that will give you more time.

You either have time or you have money but you very rarely have both.

So where are you right now?

Do you have the time to dedicate to creating an organic strategy using online and offline methods to bring in those clients like a big spiderweb? Or do you have more money than time and can afford to pay to get those leads. Because the real thing here is that without marketing you don’t have a business.

By creating a simple strategy you can carve out moments of your day and maximise your results without feeling like you’re wasting precious time getting stuck in the rabbit hole of Facebook!

So my top tip for today is to create a strategy and create consistent daily action and your hard efforts will start to reap the rewards!

This is something I teach my students in Business Brains for Creative Entrepreneurs.

If you want to see if this will be a good fit for where you are right now with your business, book a 15 minute strategy session with me!

Being Authentically You in Business – What Does That Even Mean?

Being your authentic self – what does that even mean?
You have many different sides to your personality – multi faceted like a diamond. Who you are with your friends on a night out is a different person to who you are at a family dinner, it’s still the authentic you, just a slightly different version.
When we are trying to attract our ideal clients we need to understand who they are and the version of you they will relate to. If you’re offering a high end experience you will want to dress appropriately and act appropriately. If you swear like a trooper you probably won’t attract anyone that’s offended by your language. You need to ask yourself do I want to attract or repel these types of people.
Is it important that you show your audience that you are a religious person, a family person or that you get to travel to lots of exotic locations? What will YOUR ideal clients resonate with?
Be yourself – just the shiny, successful version of you. If you constantly complain on social media that life is hard and business is hard, customers will keep their distance not wanting to take on your issues. Instead if you share how you were vulnerable but you stayed positive and overcame your problem, or perhaps you are still working through it – your audience will be attracted to your positivity because they feel like they know you, they like you and they can trust you.
You need to own your story – don’t hide behind it. Do you have a tragic circumstance, a recurring theme or an A-ha moment that was pivotal in you becoming the person you are today. It is a part of your journey. Share your story and watch your ideal client empathise with you and be attracted to what you have to offer.
You don’t need to pretend to be someone you’re not when you show up as an entrepreneur. Although you may need to project your mindset into the super successful person you see yourself becoming – not for your audiences sake but for your own!
If you want to find out more about becoming your authentic personal brand and attracting your ideal clients then join me in this upcoming webinar