Are you struggling to run a successful business?
If you feel like you’re swimming in a sea of sameness and trying to figure out how to stand out from the crowd, you may be missing this.
Every market is saturated – it’s a fact. It is extremely difficult to stand out from the crowd when there are 101 people out there doing the same things as you.
So how do you stand out from the crowd?
Connection and Authenticity.
Our daily lives are saturated with information and sales pitches. We have become immune to the messaging.
The number one way to stand out to is make an authentic connection with your audience so that they know, like and trust you.
I don’t know about you but I get lots of friend requests daily from people reaching out to me on Facebook. Most of them I don’t know who they are, but I can see that we have some sort of connection, whether it’s friends, same town, same school etc.
If you want people to start listening to you, you first need to create a connection. Let them know about you and also find out about them. Find out why they reached out to you in the first place.
Even in the dating world we are so void of connection swiping our way through the dating fish pond, the number one thing we crave as humans is that human connection!
It used to be that we needed to be seen 5 times before someone would buy from us. This is now stated as 22. Yes, that’s right! 22 times. How are you showing up and creating a deeper connection with your ideal clients?
Ideally you want to be doing video and showing up in real life. That’s the fastest way to create that know, like, trust factor and build a successful business.
Repurpose your content as much as possible. For instance this blog post was created from a Facebook Live I did today. I’ve uploaded it to Youtube, shared on different social media, created a blog post and possibly emailed it out to you as well.
If creating content is something you struggle with be sure to book in a free 30 minute call with me to see if it’s something I can help you with.