Leoni Bolt | Maverick-Archetype Copy Copy

You are a Sage!

🌿 CONGRATULATIONS YOU ARE A SAGE🌿

The Sage archetype is driven by wisdom, truth, and knowledge. These brands position themselves as thought leaders, educators, and trusted sources of insight. Whether they specialise in academia, technology, self-development, or professional services, they thrive on clarity, credibility, and intellectual depth.

🌿 Branding Strategy for the Nurturer Archetype

✨ Brand Identity & Aesthetic

✅ Colours – Classic and timeless hues like deep blue, forest green, charcoal, white, and gold accents. These evoke trust, intelligence, and sophistication.
✅ Fonts – Clean, professional serif or sans-serif fonts (e.g., Garamond, Playfair Display, Lora, Montserrat) that convey authority and refinement.
✅ Imagery – Minimalist, clean compositions with a focus on books, libraries, desks, and thoughtful expressions. Avoid overly flashy visuals—Sage brands prioritise substance over trends.
✅ Logo Style – Simple yet elegant typography-based logos or symbols like quills, books, compasses, abstract brain imagery, or an owl for wisdom.

🌟 Messaging & Brand Voice

'💡 Brand Tagline Examples:

"Knowledge is power. Use it wisely."

"For the thinkers, the seekers, the curious minds."

"Where insight meets action."

"Clarity through knowledge."

👗 Outfit & Styling Suggestions

Classic & Sophisticated Attire – Tailored blazers, structured dresses, turtlenecks, or high-quality fabrics.
Timeless Accessories – Glasses, watches, leather notebooks, or fountain pens.
Neutral & Earthy Tones – Navy, charcoal, beige, deep green—colours that feel wise and composed.
Minimal Yet Thoughtful Details – A neatly styled bun, simple jewellery, and structured but approachable clothing.
Smart Casual Options – A well-fitted shirt with rolled-up sleeves or a sleek, modern turtleneck for a creative-intellectual look.

🎥 Shot List for the Photoshoot

✅ Close-ups of thoughtful expressions – Eyes focused, slight smirk, or furrowed brow.
✅ Books, journals, or laptop in frame – Tools of wisdom and research.
✅ Library or office backdrop – Classic intellectual setting.
✅ Minimalist yet powerful studio portraits – Neutral background, strong yet calm energy.
✅ Nature or architectural elements – Symbolic of wisdom and perspective.

📲 How to Use These Photos for Your Brand

✔ Website & Blog – Feature insightful, professional images that reinforce your expertise.
✔ Social Media Thought Leadership – Pair visuals with captivating, knowledge-driven posts.
✔ Book Covers & Course Materials – Ideal for authors, educators, and business leaders.
✔ Marketing & Speaking Engagements – Position yourself as the go-to expert in your field.
✔ Email & Ad Campaigns – Use trustworthy, refined imagery to attract a serious, intellectual audience.

📸 Sage Branding Photoshoot Concept

📍 Location & Setting Ideas

Elegant Library or Study – Bookshelves, warm lighting, classic academia vibes.
Minimalist Office or Desk Space – Clean, professional, and focused.
Modern University or Conference Room – A setting that conveys expertise and authority.
Nature & Reflection – A peaceful outdoor setting (mountaintop, tree-lined path) to symbolise wisdom and perspective.
Architectural Backdrops – Historic buildings, grand hallways, or structured designs that reflect stability and intelligence.

Examples of Brands That Embody the Sage Archetype:

Sage Brands That Lead with Wisdom

1. The University of Sydney – Prestige & Academic Excellence

One of Australia’s top universities, built on intellectual authority, credibility, and innovation.

2. The Australian Broadcasting Corporation (ABC) – Trusted Journalism

A highly respected news source focused on unbiased, in-depth reporting and factual storytelling.

3. The Conversation – Academic Insights for the Public

A platform where experts share knowledge directly, breaking down complex topics into clear, well-researched articles.

4. Blackmores – Science-Backed Wellness

A leader in natural health, combining scientific research with holistic wellbeing to educate consumers.

5. CSIRO (Commonwealth Scientific and Industrial Research Organisation) – Leading Scientific Innovation

Australia’s national science agency, known for groundbreaking research and advancing global knowledge.

Sage Personal Brands That Embody Intelligence & Thought Leadership

1. Dr. Karl Kruszelnicki (Science Communicator & Author)

Known for breaking down complex scientific ideas into accessible, engaging content.

2. Bernard Salt (Demographer & Business Thinker)

A leading thinker in demographic trends, business strategy, and social evolution.

3. Dr. Susan Carland (Academic & Social Commentator)

Known for deep discussions on culture, gender, and philosophy, bringing clarity to complex social issues.

4. Tim Minchin (Musician & Intellectual Satirist)

A musician and writer who challenges conventional wisdom through sharp, intellectual humour.

5. Annabel Crabb (Political Journalist & Author)

A respected journalist who unpacks politics and society with intelligence and wit.

The Sage archetype is for brands that educate, enlighten, and empower through wisdom. Whether you’re a consultant, educator, scientist, or business leader, your brand should radiate intellectual authority, trust, and clarity.

💡 If your brand’s message is “Knowledge is power, and we help you harness it,” then the Sage archetype is for you.

🔥 Ready to craft a Sage-branding photoshoot that reflects your expertise? Let’s plan the perfect aesthetic, wardrobe, and storytelling approach to position you as the go-to authority in your space.

Want to dive deeper into your strategy or book a branding photoshoot?